Arnett Muldrow's proposed logo to market the town.

Updated Wednesday, March 10, 2010, 5:50 p.m.

By DAVID BORAKS
DavidsonNews.net

Davidson should renovate its town logo, downtown signage and branding and undertake a new marketing campaign to promote the town and its businesses, a consultant told the Town Board Tuesday night.

Tripp Muldrow of Arnett Muldrow & Associates unveiled the draft of a marketing makeover that pitches the town as “Davidson: Lake Town, College Town, Your Town.”
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This unidentified couple was playing checkers outside the Village Store on Main Street one day last week. (Megan Blackwell photo)

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New markings reflect changes in the Town Hall lot. (David Boraks/DavidsonNews.net photo)

Also: In town newsletter, town officials talk about cable system

In an effort to create more short-term parking downtown, the town this month is converting the horseshoe-shaped lot in front of Town Hall from all-day parking to a 2-hour limit. It’s the latest change in parking rules downtown aimed at making it easier to find a spot near downtown businesses and restaurants. Read the full story

Jugglers took advantage of Sunday's sunny weather during their weekly gathering on Davidson Village Green. (Hans Diessel photo)

See previous photos of the day, CLICK HERE> Find out how to submit a photo of the day below. Read the full story

Here’s a little town planning fact you might find curious: In a downtown area like Davidson’s, where side-by-side commercial buildings are allowed to connect, a property owner actually needs permission from neighboring property owners to put windows on a building’s sides.

That’s the situation facing developers of the proposed Mooney’s Corner building downtown next to Town Hall. So on Tuesday the developers, Artisan Builders, asked the Town Board for an agreement that would allow them to design a multistory retail and office building with windows facing the town’s property. Read the full story

The former Ink to Go on N. Main St. could become a motorcycle shop - or maybe not. (David Boraks photo)

Two more Davidson retail business have closed their doors in this chilly retail climate. Ink to Go, a printer-ink and office-supply shop on North Main Street, went out of business in December. And just this past weekend, the owners of Amity & Bailey Trading Co. in South Main Square called it quits. Also in this column, news about MJ’s Sugar Shack, new faces at McIntosh Law Firm’s Litigation Team (Amy Holthouser) and at CSI Property Management (David Walker), and a free wedding giveaway this weekend at Armin’s Catering at Beaver Dam. Read the full story

Snow covers Davidson Village Green, looking across to Main Street, Friday night. Below, another view 12 hours later. (David Boraks/DavidsonNews.net photo)

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The town on Tuesday laid off a part-time events coordinator who has helped manage Christmas in Davidson, April Is for Arts and the summer Concerts on the Green. Margaret Martens, who has become a familiar face downtown in recent years, lost her job amid a series of budget cuts needed to help make up for lower than expected town revenues and a budget shortfall at the town-owned MI-Connection cable system. Read the full story