Getting there will require community-wide commitment to help win new customers, officials say
By DAVID BORAKS
MOORESVILLE – Could the money-losing MI-Connection Communications System swing from red ink to black in just 12 months? MI-Connection officials think it can be done, with a revved-up marketing campaign that sends town commissioners on sales pitches to community groups and businesses, and enlists citizens to refer new customers in exchange for cash rewards or donations to their favorite charities.
That’s the gist of a new community-focused marketing campaign that MI-Connection officials presented Monday night during an unusual 90-minute joint meeting between the system’s board of directors and the town boards of Davidson and Mooresville, which own the area cable and internet system.
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