Social service agency United Family Services is changing its name to Safe Alliance following a year of studying how it can keep meeting the area’s needs. The name change comes as the nonprofit tightens its focus on providing shelter, advocacy and counseling to women and children victims of abuse and sexual violence.
Meanwhile, a search is underway for a new leader of the organization’s Lake Norman office, in Cornelius. Former area director Kathryn Sellers has been promoted to be the nonprofit’s director of process improvement in Charlotte. Lucille Metts, who runs the Cabarrus office, is the interim director for Lake Norman.
Safe Alliance plans a reception Dec. 5 at 8am at Andre Christine Gallery, 148 Ervin Road, Mooresville, to introduce the new name in the Lake Norman area.
The name change took effect Tuesday, and Safe Alliance said it will spend the coming months on legal and marketing efforts associated with the rebranding. The changes include a new logo that incorporates a lotus flower, which officials said is a “powerful symbol of the work we do.”
“The lotus flower begins life in mud at the bottom of a pond. It grows upward through the water’s waves and currents and blooms into a beautiful flower when it surfaces. This speaks directly to the inspirational journey our clients travel with Safe Alliance. Clients utilize the knowledge, resources and tools gained through their engagement with our agency to empower themselves to blossom like the lotus flower.
United Family Services has been around for more than 100 years. In a statement this week, President and CEO Phil Kline said the organization was “once again responding to meet the needs of the community.”
“Following a year-long strategic planning process we have restructured our services and chosen a new name and logo that best aligns with our new structure. We are now Safe Alliance and we provide hope and healing to survivors of domestic and sexual violence, and child abuse and help adults and children build safe, healthy relationships,” Mr. Kline said.
Here’s the group’s current description: “Safe Alliance supports victims of domestic and sexual violence, and child abuse and helps people build safe, healthy relationships. We do this through a continuum of shelter, counseling, legal and advocacy services serving over 20,000 people a year in Mecklenburg, Cabarrus, Union and south Iredell counties while reaching 20,000 more through advocacy and education. ”
More at safealliance.org